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Page 161 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
FCF0009 Indage Vintners Limited: Debt Hangover!
DIS0029 Moser Baer’s Pricing Strategies: Competence-based and Value-driven?
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
HRM0065 Age Diversity at Ashok Leyland Ltd.: Narrowing the Generation Gap
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
GOV0044 Flour Corp's Business Ethics Practices: Creating Six Sigma Standards in Staying Corruption-Free
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
BBP0112 Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
SCJ0023 Microsoft-Yahoo! Mega Deal: Competing for Competition with Google?
GGL0054 Cemex’s Cost of ‘Globalised’ Growth – The Cash Crunch?
SNW0005 Facebook : An Online Maketing Tool?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
MES0099IRC Tesco in China: Opportunities and Challenges
MES0100IRC Tesco in Japan – Experimenting with Retail Formats
MES0101IRC Tesco's Big Plans To Enter Indian Retail

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