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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0083A Bank of America: Brand Positioning Strategies
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BSM0017 Dell in China: The Strategic Rethinking
BSM0056A Dell Business Model (B): A case for Business Model innovation
BSM0062P Wal-Mart’s Growth Conundrum: Should its business model be changed?
BSTR056 Kmart: Fall of a Retailing Giant
BSTR134 Air Deccan: The First Low Cost Airline in India  
BSTR164 Target Stores' Differentiation Strategies
BSTR208 Reviving Manpower Inc.: The Joerres Way
BSTR295 Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
BSTR320 GM in Trouble
CCA0044B Battle of the Titans: Lowe’s vs Home Depot
COM0012 Genentech’s Business Strategy
COM0085 Axel Springer Group: The German Publishing Firm's 'Targeted' Growth Strategies
COM0098 Wal-Mart vs. Target: Image Differences and Competitive Responses
COM0116 Lowe's, AMD, Target et al: The Second-mover Advantage?
COM0123 The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?

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