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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0013 P&G: From Mass to Micromarketing
MM0042 De Beers: The Right Hand Ring campaign
MM0073 Took Pulse of the Market before Giving One to it
MM0088 Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
MOP0011K Economic Reforms in Poland: A Case of Inflation Targeting
MOP0012 Exchange Rate Volatility and Reserve Bank Intervention: The Case of New Zealand
MOP0023IRC Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
MRS0004 Traverse Communications: Identifying Target Customers
OPER074 BMW Group Plant Oxford`s `The New Oxford Way` (NOW) Program: From Culture Clash to Performance Culture
OPM0021C Nestle: Streamlining Operations
OPM0023B Blue Nile – A Guy's Best Friend!
POS0012 Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0014 Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0028P Unilever in India - Giving a New life to Lifebuoy
RTS0100C McDonald’s in Japan: From loss to recovery
RTS0101C McDonald’s redesigning of outlets- Change for the better?
RTS0142P Tupperware Re-igniting Growth
SCJ0020 Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance
SDN0004 Retailing: The ‘Target’ Way

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