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Case Studies company wise

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Page 105 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0044P JetBlue: Too much turbulence
TRT0045P Keeping Swissair in the Air
TRT0007 Mitsubishi Product Recall: A Self-made Scandal?
SVM0004P UPS in 2006: Customer Service & CRM Initiatives
MKTG132 Lacoste's Marketing Strategies in the US
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
TRT0053K Airbus A380 Delay - What Went Wrong?
RTS0123 Swissair's 'Hunter' Strategy and the 'Grounding': The Lessons
RTS0124B Snags in Wendy’s
RTS0126K Proton: Way to Survive
RTS0127K Sony Electronics: The Turnaround Strategy
TRT0050C Wal-Mart’s withdrawal from South Korea
TRT0051K GM in 2005: Facing challenges in North America
TRT0047P Maytag: In need of repair
SCJ0009 Alliances in Automobile Industry: From Fiat-GM to Fiat-Ford
SCJ0011K GM-Renault-Nissan: An Alliance to Dominate Global Auto Industry
SCJ0012K Google and Ebay`s AD Deal: Will It Work?
SCJ0013K MTV Google Alliance; Sharing Video Across the Online Media
SCJ0014K Nike and Apple: A Successful Partnership?”
SCJ0015K Nokia and Siemens: Creating a Telecom Alliance

Case Studies by Company -""

 

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