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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0003 Louis Vuitton: The Making of a Star Brand
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0010 Corporate Co-Branding: Case of Yum! Brands, Inc.
BBP0011 Internal Branding: The i-flex way
BBP0012 ITC’s Branding Strategies
BBP0019 AMD's Growth Strategy
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0035A Gaming - An Emerging Opportunity
BBP0036 Tesco, UK’s Largest Group in US: Brand Building Strategies
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0039B Stealth Marketing: R.J. Reyonlds Targeting youth
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0045B Marlboro : From Mass Marketing to New Age Promotions
BBP0049P Intel in 2006: A Brand New Identity
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth

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