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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0001 FreemantleMedia’s Pop Idol : The Growth Strategies
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSB0003 The Changing Style: Versace's Veracity?
CSB0004 Obesity Concerns: Burger King’s Product Revamp
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
CSB0007 The Rise of Green Consumerism: Is it a Fad or is it Sustainable?
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0010A Fisher Price: Toys Goes Hi-Tech
CSB0011P Frito-Lays: Healthy Food Initiatives
CSB0012 Japan – The World’s Next Cultural Trendsetter?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0020B GAP's Turnaround Strategies: Winning Back its Customers?
CSB0021A Razors Duel: For Women's Sake!
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes

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