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Allen Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0046P Coca Cola's Advertising Strategies: Changing with Times
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0102 Luxury Brands in China: Profiting from Scale
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
BENV008 Singapore: Past Perfect, Future Tense?
BSM0038 Kroger's Customer-centric Business Model: The Competitive Strategies
BSTA138 Wipro in 2005: Vivek Paul's Resignation & Beyond
BSTR044 McDonald's: No Longer the Great American Meal 
BSTR096 Wal-Mart's Cost Leadership Strategy
BSTR109 Charoen Pokphand: Thailand's Largest Agribusiness Conglomerate
BSTR125 Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry
BSTR128 Ericsson in the New Millennium
BSTR156 Lenovo's Globalization Strategies
BSTR221 Infosys in China
CCA0020 Google- Emerging Threat to Microsoft Monopoly
CCA0030A Yahoo and Google: Fight for Dominance
CCA0059IRC Lenovo Group Limited: Loosing the Competitive Edge?
COL0001 AvtoVAZ, the Russian Car Maker: Facing Up the Foreign Competition (Russian Translation)
COM0020 Dr Reddy’s Tussles with Pfizer

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