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Page 49 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0068 McDonald’s “Plan To Win” Strategy: The Payoffs
COM0069 Vodafone: Losing Connectivity in Japan?
COM0071 PlayStation vs Xbox: The Battle for Supremacy
COM0074 Kodak in China
COM0075 Troubled Times at AT&T
COM0076 UBS: The Swiss Bank in China
COM0077 Citibank in Asia
COM0079 Investment Banking: The Changing Competitive Landscape
COM0080 Investment Banking: Lazard’s Competitive Strategies
COM0081 Retailing in Britain: Traditional Retailers vs. Discounters
COM0082 Toyota in China: Selling at “China Price”
COM0083 Mobile Telephony in Africa - Celtel International's Growth Strategies
COM0084 Wal-Mart in Germany: The Retailing Challenges
COM0085 Axel Springer Group: The German Publishing Firm's 'Targeted' Growth Strategies
COM0086 Amtrak: America's Passenger Rail Service Getting out of Track?
COM0087 CNN, the World's First 24-hour News Channel's 25th Year: The Challenging Times
COM0088 Low Cost Carriers in Mexico: Growth Prospects and Concerns
COM0090 eBay in China
COM0091 Growth of Wikipedia: The Free Online Encyclopaedia
COM0092 Royal Dutch Shell Plc: The Competitive Strategies

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