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Burger King Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0014 Burger King-Revitalizing the Brand
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BENV012 Kentucky Fried Chicken: Tackling the Trans Fat Problem
BSTR142 The McDonald's Turnaround Story
COM0107 Burger King in China
COM0117 McDonald's in UK: The Competitive strategies
COM0211A Jack in the Box Combating the Breakfast War in US
COS0113 Change of Guard at McDonald`s - Is Turnaround Possible?
CSB0004 Obesity Concerns: Burger King’s Product Revamp
GRS0105B McDonalds Instigating Price War in the US: Winning Strategy?
HRM0033B McDonald’s: Revamping Its Poor Employer Image
IPD0119IRC KFC's Non-Trans-Fat Menu: Offering a Healthier Alternative?
LDS0045IRC Wendy's: Can New Owner Triarc give it a Successful Makeover?
MKTG232 Kraft Foods’ Mobile Marketing Strategy
MKTG233 Burger King's 'Subservient Chicken' Marketing Campaign
MKTG238 i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
MKTG239 Burger King's 'Whopper Freakout' Marketing Campaign
MKTG247 Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
MKTG248 Burger King's 'Whopper Virgins' Viral Marketing Campaign
RTS0037B Obesity: Fading McDonald's Image

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