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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSR0001 Unocal in Myanmar: Social Responsibility Battles
CSR0004 Obesity Concerns: McDonald’s Initiatives
CSR0006 Canon: Fujio Mitarai’s “Excellent Global Corporation Plan”
CSR0009 Japan Inc.: Corporate Social Responsibility Initiatives
CSR0017 Philip Morris’ Social Responsibility Initiatives: For Whose Good?
CSR0023B The Body shop: Ethical Image at Stake?L'Oreals Takeover of the Body Shop
CSR0034K GE - The Ecoimagination Challenge
CSR0050C Satyam Computer’s ‘Gram IT’ – An Indian IT Giant’s CSR Model
CSR0051 Global warming and Climate Change (A): Making a Business Case
CSR0052 Obesity Concerns: McDonald’s Initiatives
CSR0053 Global Warming and Climate Change (B): The Corporate Response
CSR0054 Global Warming and Climate Change (C): Ethical Retailing
CSR0055 Who says there is no money in CSR?
CSR0063IRC COSCO Busan Oil Spill: Need for Benchmarking CSR Practices
CSR0071IRC Royal Philips Electronics’ CSR Drive: Turning Social Innovation into a Sustainable Business Opportunity!
DIS0003 Lagardere – Unrelated Diversification to Related Diversification
DIS0004 Saint Gobain’s Diversification Strategies
DIS0014A GHCL: Global Aspirations
DIS0022K NYTimes: Diversifying Online Revenue

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