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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0002 AmorePacific: Creating Global Brands
BBP0003 Louis Vuitton: The Making of a Star Brand
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0006 Electrolux in India: Branding Blues
BBP0007 James Bond – A Meta Brand?
BBP0013 Master of Wine: Creating a Unique Brand
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0032 Hyundai’s Global Branding Strategies
BBP0039B Stealth Marketing: R.J. Reyonlds Targeting youth
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0058C Boston Red Sox- The brand and its future
BBP0059C Johns Hopkins Medicine- Branding Challenges
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0063K Branding - The Yum! Way
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0069 Japan Airlines Corporation: Brand Building Strategies
BBP0079P Wal-Mart – Building a New Image
BBP0081P P&G’s brand Management Strategy for Tide in the US

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