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2008 Case Studies

Page 7 of 10

Case Code Case Title Case Studies Structured Assignment Teaching Notes
RTS0184 Burger King’s Troubled Times: The CEO’s Turnaround Plans
MAA0181 Delta-Northwest Airlines Proposed Merger: Withering Industry Turbulence?
POS0001 Madura Garment’s New Product Mix and Positioning Strategies Big Battle for Small Clothes
POS0002 Viacom18’s ‘Colors’ Channel in India Colourful Market Entry and Positioning Strategies
HRM0034C Formation of Global Trade Unions: Prospects and Challenges
MES0085C Harley-Davidson: Market Entry Strategies in India
MAA0164C M&A’s in Indian Aviation Industry– Strategies for Healthy Competition
INM0100C Mobile Phones: The Advent of a New Advertising Medium
MES0086C Nokia: The Brand and its Future in India
VMG0015C Tata Group’s Strategy: Ratan Tata’s Vision
MAA0165C Thomson Corp., Acquires Reuters: Is it in the Consolidation Phase?
ENT0033C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
MAA0166C Whole Foods Market’s Acquisition of ‘Wild Oats’ – A Strategy to Reduce Competition?
INA0070 Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
MAA0174A Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet?
MAA0175A Microsoft’s Bid for Yahoo! Inc.: Corporate Valuation Dilemma
MES0093A Porsche’s Expansion in India: A Catch 22 Situation?
MAR0093A Portugal’s Image Rebuilding Campaign: Will it be Successful?
GRS0270A Russian Standard’s Global Growth Strategies
INA0074A Suzuki in India: The Growing Gearless Segment of Indian Two-Wheeler Market

 

 

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