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New Age Marketing Casebooks

CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills.


Casebook in New Age Marketing– Vol. I

New Age Marketing– Vol. I

Price: $35 ( INR)
Hardcover edition
ISBN 81-314-0489-7
Provides insights into understanding the marketing strategies adopted by various companies and the efforts made by them to overcome these challenges. It also helps in bridging the gap between theory and practice by facilitating an understanding of when and how to apply concepts and techniques of the management curriculum.
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