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L Case Studies

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Page 67 of 236

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COT0010K HP: Reinventing itself
COT0011K AOL: The Shift Towards Free Services
COT0012A The Downfall of Polaroid: Corporate Lessons (Part A)
COT0013A The Downfall of Polaroid: Corporate Lessons (Part B)
COT0014B Dell Back to the Future?
COT0015 Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
COT0016 Deutsche Bank: The Transformation from a Domestically-focused Retail Bank into a Global Powerhouse
CRM0002 Corporate Blogging in India: Customer Relationship Management Redefined?
CRM0004IRC Seven star Burj Al Arab Hotel- Redefining Luxury services
CRM0005IRC Delighting Customers: US Grocery Retailer Wegman's Way
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CSB0001 FreemantleMedia’s Pop Idol : The Growth Strategies
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSB0003 The Changing Style: Versace's Veracity?
CSB0004 Obesity Concerns: Burger King’s Product Revamp
CSB0005 The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0007 The Rise of Green Consumerism: Is it a Fad or is it Sustainable?
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0010A Fisher Price: Toys Goes Hi-Tech

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