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LIC Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0014 Burger King-Revitalizing the Brand
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0019 AMD's Growth Strategy
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BECG014 Coke: Ethical Issues
BECG015 The Johnson & Johnson Tylenol Controversies
BECG022 Sexual Harassment at Infosys
BECG046 The Recall of Vioxx
BECG048 Voxiva's Social Responsibility Initiatives
BECG051 Sustainability Management at Philips
BECG054 Childhood Obesity: Should Junk Food be Regulated? 
BECG064 Exxon Mobil's Riches: Fueling Controversy?
BECG066 Corporate Social Responsibility at ONGC Ltd.
BECG068 Ecomagination' at Work: GE's Sustainability Initiative
BECG075 Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense
BECG079 Genetic Engineering: Questions of Ethics and Effectiveness

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