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Page 196 of 229

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MRS0003	Celebrity Endorsements and Product Categories
MRS0004	Traverse Communications: Identifying Target Customers
MRS0005	Corpus Electronics: Decision to Segment the Market for Convergence Products
OB0001	Peter F. Drucker: Business Management and Beyond
OB0002	Global Data Research Centre: The Knowledge (Mis)Manager
OB0003	Differing Perceptions at Hi-Style Limited
OB0004	Reinventing HP with Mark Hurd
OB0005	Personality: Who is Responsible?
OB0006	Team Building at MindTree Consulting
OB0007	Organisational Communication Blunders
OB0008	That�s the Way the Cookie Crumbles�
OB0009	Miramax: A Victim of Interpersonal Conflict?
OB0010	Karoshi
OB0011	Hewlett Packard-Losing the HP Way
OB0012	Indiscipline in the Hostel
OB0013	The Buck (does not) Stop Here!
OB0014	Exxon Mobil's New CEO, Rex Tillerson's Agenda - Diplomacy: Can he Manage?
OB0015	Nucor Corp�s Performance driven Organisational Culture: Employee driven competitive advantage?
OB0016	ThisNext.com: Unfolding New Motivation Lessons?
OB0017	Leadership Conundrum: Nike After Knight

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