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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0059 The Price War: Netflix vs Blockbuster
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies
MM0066 Pringles– Combating the Launch of Lays Stax
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0070 Gitanjali Group`s Brand Management Strategies
MM0070 Gitanjali Group`s Brand Management Strategies
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0072 The Making of NEXA
MM0072 The Making of NEXA
MM0073 Took Pulse of the Market before Giving One to it
MM0074 Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0076 Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?

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