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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG134 Marketing 'The Da Vinci Code'
MKTG135 ITC Food's Growth and Future Prospects
MKTG136 P&G's Vocalpoint - Using Moms for W.O.M
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
MKTG138 Browser Wars II: The Release of IE 7 (BETA 2)
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG140 Lipitor: How far should Pfizer push the Pill?
MKTG141 Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
MKTG142 Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG146 Hidesign: Marketing Leather Products
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG151 Vertu Mobile Phones: Luxury Redefined
MKTG152 Dell's Customer Contact Center Operations in India
MKTG153 Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market

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