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Page 180 of 229

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MKTG053	Asian Paints - Adding Colours
MKTG054	LG's Marketing Strategy In India
MKTG055	Samsung - The Making of a Global Brand
MKTG056	Social Marketing - Lessons from CRY in India
MKTG057	Barbie's Success Story
MKTG058	Luxor Writing Instruments Private Limited - Marketing Pens in India
MKTG059	The Indian Petroleum Industry: Towards Branded Fuels
MKTG060	All Out' - Marketing a Mosquito Repellant
MKTG061	Legend' - Redefining the Rules of Marketing PCs in China
MKTG062	L�real - Building a Global Cosmetic Brand
MKTG063	BBC World in India
MKTG064	Madura Garments - Marketing Branded Men's Wear n India
MKTG065	TetraPak's Packaging Innovations
MKTG066	Customer Service at Singapore Airlines
MKTG067	Walt Disney - The Evolution of a Brand
MKTG068	Krispy Kreme Doughnuts - America's Hottest Brand
MKTG069	FedEx vs. UPS in China - Competing with Contrasting Strategies
MKTG070	Tesco - The Customer Relationship Management Champion
MKTG071	Beetle : The Birth, Growth, Death and Revival of a Cult Brand
MKTG072	Virgin - Brand Extension and Brand Dilution

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