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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
MKTG158 Eurail Group GIE: Marketing Rail Travel in Europe
MKTG159 The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
MKTG160 Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
MKTG161 Bose Corp.: Better Sound through Research or Better Sales through Marketing?
MKTG162 Sony's Battery Recall Fiasco
MKTG163 Philips: Making Sense of Simplicity
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG166 Glacéau: Marketing Vitaminwater
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG169 Natureworks: Market Development for Bioplastics
MKTG170 Bud.TV: Logging Troubles
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG172 Pfizer's Torcetrapib Failure: The Risks of New Drug Development
MKTG173 Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management

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