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Page 129 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG182 Crisis Management: Dealing with a Product Crisis
MKTG183 UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
MKTG184 What's in a Name? Lessons from Three Rebranding Exercises in India
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG186 Treading on that Fine Line?: Caselets in Marketing Ethics
MKTG187 Pricing it Right: Three Caselets in Pricing
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG189 Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG190 Perfetti Van Melle: Marketing Mentos in India
MKTG191 Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
MKTG192 Coaching A Sales Team
MKTG193 The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
MKTG194 Public Relations at Microsoft
MKTG195 Qube: Market Development for Digital Cinema
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG197 Destination Marketing: Tourism Australia's Controversial Campaign
MKTG198 Kleenex: The Saga of a Super Brand
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology

Case Studies by Company -"M"

 

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