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Mercedes Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CCA0052 Mercedes Gamble in Crossover Vehicles
COM0233 Toyota's Lexus: The Changing Competitive Focus
GGL0067IRC HYUNDAI MOTOR IN AMERICA
GRS0154K Mercedes: In Search of Growth
INA0016 The South African Car Industry – The Resurgence
INA0076C Will the three pointed star regain its lost sheen?
ITSY009 Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System.
MAA0050 Daimler-Chrysler to DaimlerChrysler: Dieter Zetsche's (the New CEO) Restructuring Strategies
MAA0145C Why Daimler Sold Chrysler?
MES0019 Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
MES0029 Honda: As Acura in USA and as Legend in Japan?
MES0058B Smart Fortwo’s Entry into the US.: Smart Move?
MKS0055B Chryslers Bet on Diesel Cars in the US
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
OPER051 Mass Customization: The BMW Way
OPM0001 Mercedes Benz: Quality Concerns
RTS0001 Reinventing Chrysler – Dieter Zetsche’s strategy
SPN0002 Novelis, Alcan's Spinoff: Staying Competitive?
VCA0003 Outsourcing trends in the Global Automobile Industry
VMG0008 Audi's BHAG - To Match the Exclusive Image of Mighty Benz and BMW - Can it Achieve?

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