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Page 75 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COS0027 Google’s Grand Moves: Are they Strategic?
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COM0126A Adidas in China:Jockeying for Supremacy
COM0130B Royal Mail Group : Gaming up with Competition
COM0133P Microsoft vs Google in 2005
COM0134C Yamaha bikes in Asia: Regaining lost ground
COM0136C Google’s Desktop Search: A Threat to Microsoft?
COM0139C DELL: PCs IN PIECES?
COM0140C NTUC FairPrice in 2005
OPER044 The Making of Boeing 777
OPER045 Supply Chain Management in L&T (ECC Division)
OPER046 Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle
OPER047 Global Supply Chain Management: Best Practices at Li & Fung Limited
OPER049 SCM and ERP Software Implementation at Nike: From Failure to Success
OPER050 Six Sigma at Motorola
OPER051 Mass Customization: The BMW Way
OPER052 Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
BSTR143 The Restructuring of ABB India
FINC041 ICICI Bank - Innovations in Microfinance
BSTR175 Sabre Holdings: The Quest for New Business Models

Case Studies by Company -"M"

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