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Page 127 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSTR251 Sanyo's 'Think GAIA' Vision and Turnaround Efforts
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG166 Glacéau: Marketing Vitaminwater
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
BENV009 The Fall of D'Long
BENV010 Pfizer's Intellectual Property Rights Battles in China for Viagra
BENV011 Germany's 'Green Dot' Waste Management System
BENV012 Kentucky Fried Chicken: Tackling the Trans Fat Problem
BENV013 Troubled Times for The Chinese Toy Industry
BENV014 The US Housing Market and the Subprime Mortgage Crisis (A)
BENV015 The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy
BENV016 The Indian IPO Market in Early 2008
BENV017 Genetically Modified Crops in India: The Bt Brinjal Controversy
BENV018 Multinational Retail Chains & the China Opportunity
BENV020 The Ugg Boot Controversy in Australia
BSTR279 Mylan's Acquisition of Matrix
BSTR275 The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market
BSTR278 eBay's Problems in China
BSTR295 Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India

Case Studies by Company -"S"

 

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