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Starbucks Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
BBP0117IRC Brand Starbucks (A) - Can the Brand be revitalised?
BBP0118IRC Brand Starbucks (B) – Regaining Its Lost Soul
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BSTA064 Starbucks: Evolution of a Global Brand
BSTR058 Starbucks' International Operations
BSTR304 Starbucks' Australian Experience
BSTR306 Starbucks' Success Story in China
BSTR307 Starbucks: Back to Basics?
BSTR322 Mcdonald`s Corporation - Success Strategies in Recessionary Environment
COM0117 McDonald's in UK: The Competitive strategies
COM0217A The Coffee War: McDonald’s vs Starbucks
COS0026 Starbucks’ Music (Mis?)adventure
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COS0073A Trouble at Starbucks: Will the Visionary Founder Howard Schultz be Able to Transform the Company?
DIS0024B Starbucks' Diversion from Coffee: Will it work?
GGL0028 Starbucks in China: Expansion Strategies
GRS0100A Aspiration Of Starbucks In China: Popularizing Coffee Among Tea Drinkers
HRM0040B Schultz’s Return to Starbucks: To Fend off Rivals?

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