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Southwest Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSTA054 Southwest Airlines in 2003
BSTR045 JetBlue Airlines' Success Story
BSTR059 RyanAir: The 'Southwest' of European Airlines
BSTR139 A Note on the US Airline Industry
CCA0012 Southwest Airlines: The Changing Cost Structure and Corporate Culture
COM0200P Southwest vs JetBlue in the Changing Market
FAC0050IRC Southwest Airlines: Profitability through Fuel Hedging?
HRM0001 Southwest Airlines: Generating Competitive Advantage through Human Resources Management
HRM0043C Innovative HR Practices at Southwest: Can they be Sustained?
HROB021 Southwest Airlines' Organizational Culture
HROB061 Southwest Airlines Act II - An Airline in Trouble?
HROB062 Volvo's HR Practices - Focus on Job Enrichment
INA0116C Low Cost Airlines – Trends and Survival strategies in US
LDEN021 Richard Branson - Herb Kelleher - Leader Extraordinaire
MAA0025 The Reverse Merger of SBC and AT&T: The Payoffs
MAA0052 AT&T and BellSouth Merger: Reshaping the US Telecom Industry?
MAA0112 Delta-Northwest Airlines Proposed Merger: Withering Industry Turbulence?
MAA0121K US Airways Bid for Delta Air Lines: Potential Synergies and Challenges
MBM0010 Low-Cost Carriers in USA: Pricing Pressures for Major Airlines
OPEA004 Operations Management at Southwest Airlines

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