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Page 110 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG151 Vertu Mobile Phones: Luxury Redefined
MKTG152 Dell's Customer Contact Center Operations in India
MKTG153 Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
LDEN037 Kerry Packer - Australia's Richest Media Baron
LDEN038 Ping Fu - Inspiring Entrepreneurship
LDEN039 Scott Mcnealy and Sun Microsystems
LDEN040 Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE
LDEN041 Michael Jackson - The Rise and Fall of The King of Pop
LDEN042 HP's Strategy and Operations under Carly Fiorina and Mark Hurd
LDEN044 Harold Burson and Burson-Marsteller
LDEN045 Social Entrepreneurship - The Alicia Polak Way
ITSY054 Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
ITSY055 Infosys' Knowledge Management Initiatives
HROB079 Disney - Succession Problems In The Magic Kingdom
HROB080 Diversity Training At Toys “R” Us, Inc
HROB081 Innovation at Whirlpool - Creating a New Competency

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