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Page 77 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG195 Qube: Market Development for Digital Cinema
MKTG198 Kleenex: The Saga of a Super Brand
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG207 Zappos.Com: Focus on Customer Service
MKTG208 Rolls-Royce: A Manufacturer at Your Service
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG212 Catch-22 for Kellogg's?
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG214 L'Oréal in China
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG222 Hershey: Going through a Sweet Recession
MKTG223 Woot.Com - Selling to Geeks
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG225 Tata Sky's Marketing Strategies
MKTG226 Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign

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