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A Case Studies

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Page 167 of 235

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MBM0014B Natural Gas : The Fuel of the New Century?
MBM0015 Global Oil Prices: Demand Side vs Supply Side Factors
MBM0016 Saudi Arabia & Oil Prices: The Sultans of Swing
MBM0017 The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom?
MBM0022 Hong Kong Contemplates Competition Law: In Whose Interest?
MBM0022IRC BAA, UK Airport Operator's Break-up: End of a Monopolistic Reign?
MBM0023IRC Economic Superpower: The Race between China and India
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MBM0025IRC Galloping Oil Prices: Supply-Demand Dynamics
MCS0001 Drug Advertising in the US: Issues and Implications
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0003 Advertising in China – Threats and Opportunities
MCS0004 Online Advertising: The Emerging Phenomenon
MCS0005 Celebrity Endorsement – Through the Ages
MCS0007 Political Advertising in India
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0009 Madison Avenue: Changing Business Model
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies

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