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AIG Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG134 Marketing 'The Da Vinci Code'
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG157 The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
MKTG159 The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG166 Glacéau: Marketing Vitaminwater
MKTG170 Bud.TV: Logging Troubles
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG173 Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG178 Tourism Malaysia: Creating 'Brand Malaysia'
MKTG180 Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
MKTG193 The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
MKTG194 Public Relations at Microsoft
MKTG197 Destination Marketing: Tourism Australia's Controversial Campaign
MKTG198 Kleenex: The Saga of a Super Brand
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand

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