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Page 54 of 211

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0186K Toyota Motors in Emerging Markets (Part A)
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0188K Airbus and Boeing: Building Planes in Global Factories
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0190K AMD: Challenging INTEL
COM0191K Digital TV War: Korea vs Japan
COM0192K Europe`s Grocery Market: Traditional Retailers vs Discounters
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market
COM0194P Apple’s Challenges in the MP3 Player Market
COM0195P BBC’s Challenge
COM0196P H&M vs Zara: Competitive Growth Strategies
COM0200P Southwest vs JetBlue in the Changing Market
COM0201P The Future of Gap Inc
COM0202P Toyota’s Success in the US Auto Industry
COM0203P Yahoo vs Google: The Challenge
COM0204P ASDA: Competitive Strategy in UK Retail Market
COM0205P Best Buy: Growth through Segmentation
COM0209A Convergence of Media – Impact on Viacom’s Entertainment Business

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