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C Case Studies

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Page 179 of 234

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0095A Second Life: A unique marketing platform
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0097B Barbie: Less Attractive to Kids?
MKS0098B Smirnoff’s Reunion With Bond
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0110B Vista: Can Microsoft make it a Success?
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0113 Unilever's Digital Media Strategy
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006

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