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Li Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 44 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COT0011K AOL: The Shift Towards Free Services
COT0014B Dell Back to the Future?
COT0016 Deutsche Bank: The Transformation from a Domestically-focused Retail Bank into a Global Powerhouse
CRM0002 Corporate Blogging in India: Customer Relationship Management Redefined?
CRM0004IRC Seven star Burj Al Arab Hotel- Redefining Luxury services
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CSB0001 FreemantleMedia’s Pop Idol : The Growth Strategies
CSB0002 China’s ‘Me’ Generation: Implications for Business
CSB0003 The Changing Style: Versace's Veracity?
CSB0004 Obesity Concerns: Burger King’s Product Revamp
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0007 The Rise of Green Consumerism: Is it a Fad or is it Sustainable?
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0011P Frito-Lays: Healthy Food Initiatives
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0020B GAP's Turnaround Strategies: Winning Back its Customers?
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups

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