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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
GGL0014 Whirlpool’s Global Expansion Strategies
GGL0015 Euro Disney: Failed Americanism?
GGL0016 Coca-Cola- Contentious Overseas Business Practices
GGL0017 Microsoft in China: Business Diplomacy
GGL0018 Metro AG: The German Retailer's Internationalisation Strategies through 'Cash & Carry' Model
GGL0019 Indian Institutes of Management (IIMs): Going Global
GGL0022 Tesco: The British Supermarket Chain's Global Expansion Strategies and Challenges
GGL0023 Google's Trouble in France: English vs French
GGL0024 BBH: The Russian Venture of the UK Brewer, Scottish & Newcastle
GGL0028 Starbucks in China: Expansion Strategies
GGL0029 Perils of Going Global: WPP's Italian Imbroglio
GGL0030 Dell in India: The Growth Strategies
GGL0031 McDonald's Localization Strategy: Brand Unification, Menu Diversification?
GGL0033 Kikkoman, the World's Leading Soy Sauce Maker: Globalisation and Localisation Strategies
GGL0035 ‘Made in Singapore’: Glamorizing the Manufacturing Sector?
GGL0037 Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
GGL0038 The global and local strategies of the international food chains in India
GGL0040 Vodafone (A): Sarin Gets Stumped!
GGL0041 China Europe International Business School (CEIBS): Going Global
GGL0042 Vodafone (C): Sarin ‘Follows’ Pug

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