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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0001 Biogenerics – Opportunities and Challenges
IPD0002 Project Platypus – Mattel’s Unconventional Toy Development Process
IPD0004 Nanotechnology: New Vistas for US
IPD0007 Kodak: Betting on Digital Imaging
IPD0008 Samsung’s Washing Machines: The “Nano” Innovation
IPD0010 A G Lafley: Innovating P&G’s Innovations
IPD0011 Michelin’s PAX Tyres: Radial Type Innovation?
IPD0012 Dr. Reddy's Laboratories- On the New Drug Discovery Trail
IPD0013 Novartis – From Barriers to Blockbusters
IPD0014 Virgin Galactic: Game Plans for Space Tourism
IPD0015 Google’s Innovation-Driven Growth
IPD0016 Magink Display Technologies Inc.: Israeli Firm’s Billboard Innovations
IPD0018 Reckitt Benckiser: Growing Through Innovations
IPD0021 Nakamura vs. Nichia: The Debate over Royalty for Corporate Innovations
IPD0023 Pfizer: Dearth of New Products and Future Challenges
IPD0025A Promoting Water Management in India
IPD0026A Toyota: Driving Hybrids into the Mainstream
IPD0027B Canon: Betting on SED Technology
IPD0033B Innovation at Wyeth: 'Managing' Scientific productivity
IPD0036B Blackberry: Wired for Growth

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