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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0034 Vodafone’s 3G Technology: The Marketing Strategies
MKS0035 Audi's New Marketing Strategy: The Audi Channel
MKS0036 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0040A Barbie vs. Bratz
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0044A Swipe War in India- Race to Win Wallets
MKS0047A Corporates join the Sudoku bandwagon
MKS0049B Lacoste in the US: The Alligator Returns
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0053B Word of Mouth in P&G: Ethically Right?
MKS0055B Chryslers Bet on Diesel Cars in the US
MKS0056B Walgreens in 2005
MKS0057B Ampex: Turnaround using patent licensing
MKS0058B Gap’s bet on Store Revamping

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