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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
POS0010 Gucci: Robert Polet’s Repositioning Strategies
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0012 Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0013 Fopp, UK’s Music Retailer (A) : Profiting form Positioning?
POS0014 Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
POS0015 Capsule Hotels: A Case of Reverse Positioning
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0023K Acer’s Positioning in the Indian Laptop Segment
POS0025K Old Spice: P&G's Repositioning Strategy
POS0026A Samsonite’s Repositioning Strategies
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0028P Unilever in India - Giving a New life to Lifebuoy
POS0030 Best Buy's 'Customer Centricity' Model: The Segmented Stores
POS0031B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0033P New Fiat 500: Revival of a Heritage Brand
POS0034B The Changing Face of MTV
POS0035 Fairness Products Market in India: Who is the ‘Fairest’?

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