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Case Studies company wise

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Page 117 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0067K Sony`s Battery Recall: Troubled Times at Sony
TRT0068P Kraft Foods: Arresting Fall in Growth Rate
TRT0069P Taco Bell and the Ecoli Crisis
POS0012 Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0014 Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
MKS0093A Marks & Spencer: Revival Strategies
MKS0095A Second Life: A unique marketing platform
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0110B Vista: Can Microsoft make it a Success?
MKS0112B AXE Effect in the US: Success through Viral Marketing?
POS0034B The Changing Face of MTV
POS0023K Acer’s Positioning in the Indian Laptop Segment
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
PPP0005B US Water Resource Utility and Management: Should it be Privatized?
POS0026A Samsonite’s Repositioning Strategies
POS0031B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
RTS0100C McDonald’s in Japan: From loss to recovery
SPN0007A Kraft Foods Spin-Off: Will it help its Turnaround?

Case Studies by Company -"A"

 

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