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Page 100 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0048C Achieving Success in China: Starbucks’ Strategies and Challenges
MKS0071P MTV – Staying Cool in the New World
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0044A Swipe War in India- Race to Win Wallets
MKS0049B Lacoste in the US: The Alligator Returns
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0053B Word of Mouth in P&G: Ethically Right?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0080C Ad Wars-Yahoo! versus Google
MKS0073P Reinventing Avon
MES0050C Viacom in China
MBM0017 The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom?
MES0029 Honda: As Acura in USA and as Legend in Japan?
MES0030 Toyota in France

Case Studies by Company -"M"

 

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