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Page 46 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0012 ITC’s Branding Strategies
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0017 Puma: Reclaiming its Pride
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0009 Madison Avenue: Changing Business Model
BBP0002 AmorePacific: Creating Global Brands
BBP0003 Louis Vuitton: The Making of a Star Brand
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0006 Electrolux in India: Branding Blues
BBP0032 Hyundai’s Global Branding Strategies
OPER025 Nordstrom's Perpetual Inventory System
BBP0033 Global Branding Strategies of LG Electronics
BBP0030 Harley-Davidson Making the Cult Brand and After
SUP0001 Marks and Spencer: The Downfall and Leadership Vacuum
SUP0002 Succession Battles at Viacom
VMG0001 Microsoft Under Steve Ballmer
VMG0002 BP: Organisational Restructuring and Evolution of a New Corporate Identity
CGOX002 Walt Disney's Corporate Governance Crisis
TRT0002 Proton: The Malaysian Car Maker’s Troubles and Challenges
TRT0003 WH Smith PLC: The British Retailer in Trouble

Case Studies by Company -"N"

 

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