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Page 149 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
OPER078 The Tata Nano Project - Making of the World’s Cheapest Car
OPER079 Fostering Innovation: Wipro Technologies' Innovation Framework
OPER080 Domino's Master Franchise Model
OPER081 PfizerWorks: New Outsourcing Model to Improve Employee Productivity
OPER082 Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'
OPER083 Best Buy's Supply Chain Management Practices - A Customer-Centric Approach to Business
OPER084 IKEA's Cost Efficient Supply Chain
OPER085 Spring Airlines: China's Low-cost Airline
OPER086 Supply Chain Management Practices at Nokia Corporation
OPER087 Dyson Appliances Ltd. and its Approach to Innovation
OPER088 Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns
OPER089 Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)
OPER090 Velib’: Paris's Public Bike Sharing System
MKTG202 UGG Boots: Australian Generic Product to Global Luxury Brand
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG205 Google and its TV Ads Program
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG207 Zappos.Com: Focus on Customer Service
MKTG208 Rolls-Royce: A Manufacturer at Your Service

Case Studies by Company -"Q"

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