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AIG Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
HROB131 Employer Branding Initiatives of the US Army
INA0012 Indian Tourism Industry over the Decades
INS053 AIG's E-Business Risk Insurance Solutions
IPD0009 Nike’s New Discipline: Balancing creativity and Business Sense
ITSY006 Dotcom Marketing in India
LDEN045 Social Entrepreneurship - The Alicia Polak Way
LDS0011 American International Group's (AIG) Growth and Future: The Greenberg Factor
LDS0023 Sir John Bond at HSBC: The End of an Era?
MAA0016 Oracle’s bid for PeopleSoft: The Strategic Fit
MAA0107B Nestlé’s Acquisition of Jenny Craig: Health Conscious Effort?
MCS0007 Political Advertising in India
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0016 The Marketing of Barack Obama
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MES0002 AIG- Strengthening its Asian Links
MES0006 Hyundai in USA: The Quality Rides
MKS0010 P&G in US Toothpaste Market: A Formidable Comeback

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