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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG219 Hero Honda's Rural Marketing Initiatives in India
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG225 Tata Sky's Marketing Strategies
MKTG226 Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG229 Marketing Pristiq: The Advertising Challenge
MKTG230 Maruti Suzuki`s Advertising Strategies
MKTG231 Idea Cellular`s Advertising and Promotion Strategies
MKTG232 Kraft Foods’ Mobile Marketing Strategy
MKTG233 Burger King's 'Subservient Chicken' Marketing Campaign
MKTG234 Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
MKTG236 Apple’s App Store: Strengthening the iPhone’s Competitive Position
MKTG238 i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
MKTG240 Selling Insurance Products in India: The Commission versus Fee Debate
MKTG241 Canadian Club: Repositioning a Dormant Brand
MKTG243 Amazon.com: Customer Service Champion
MKTG244 Volkswagen's Marketing Strategy in India

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