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India Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0006 Electrolux in India: Branding Blues
BBP0012 ITC’s Branding Strategies
BBP0050P Pepsi Café Chino in India
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0100C Brand Hollywood vs Brand Bollywood
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BECG001 The Enron Saga
BECG002 Ban of Tobacco Ads by the Government of India
BECG003 Indian Hotels: Ajit Kerkar Controversy
BECG004 BALCO: The Disinvestment Story
BECG009 The Bhopal Gas Tragedy
BECG011 The Indian Liquor Industry Prohibition Story
BECG012 The BAT-ITC Tussle
BECG061 Coca-Cola's Business Practices: Facing the Heat in a Few Countries
BECG062 The Le Clemenceau Controversy: Business vs. Safety
BECG075 Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense

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