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Page 34 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0051 Hyundai: Tomorrow's Toyota?
COM0053 Jungle Jim's International Market vs. Wal-Mart: Jungle Jim's Differentiation Strategies
COM0054 Netflix: The US DVD Rental Company's Competitive Strategies
COM0055 Blu-ray vs. HD-DVD: The Format War between Sony and Toshiba
COM0056 Electronic Arts vs. Take-Two Interactive: The Competitive Strategies in the US Videogame Market
COM0057 BBC vs Emap: The Commercial Radio Battle
COM0059 Christie’s: The 240 Year-Old Auction House’s Competitive Strategies
COM0063 Blockbuster Corp. in a Mature Video-Store Industry: Options and Strategies
COM0065 Hershey Foods Corporation: The North American Snack-Food Maker’s Growth Strategies
COM0066 KB Home: The Homebuilder’s Growth Strategies
COM0068 McDonald’s “Plan To Win” Strategy: The Payoffs
COM0069 Vodafone: Losing Connectivity in Japan?
COM0070 The Competitive Strategies of Ryanair
COM0071 PlayStation vs Xbox: The Battle for Supremacy
COM0073 Intel in China
COM0074 Kodak in China
COM0076 UBS: The Swiss Bank in China
COM0077 Citibank in Asia
COM0081 Retailing in Britain: Traditional Retailers vs. Discounters
COM0082 Toyota in China: Selling at “China Price”

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