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Page 36 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0122 Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges
COM0123 The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
COM0124 Matsushita Electric Industrial Co.`s Cost Efficiencies`: Should they be Transferred or Shared?
COM0125 South Africa’s Telecom Industry: Neotel’s Foray and the New Competitive Landscape
COM0126A Adidas in China:Jockeying for Supremacy
COM0127A PespiCo in 2006
COM0128A Amazon in 2006
COM0129B Federated Department Stores- Focusing on National brands
COM0130B Royal Mail Group : Gaming up with Competition
COM0132P Anheuser Busch: Brewing a fresh image
COM0134C Yamaha bikes in Asia: Regaining lost ground
COM0137C Intel: Leaping Ahead Everywhere?
COM0138C Ryanair: Flying High in a Competitive Atmosphere
COM0140C NTUC FairPrice in 2005
COM0141C eBay in China
COM0142C AMD vs. Intel - Strategies for growth
COM0143C DTH vs. Cable TV- Sky Wars in India
COM0144C LIC-FACING PRIVATE SECTOR
COM0145C Screen Wars - LCD vs. Plasma
COM0146C Carrefour in China: Savoring the Success

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