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Li Case Studies

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Page 1 of 152

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0001 Destination Dubai: Building a Brand
BBP0002 AmorePacific: Creating Global Brands
BBP0004 GIORGIO ARMANI’S Growth Strategies
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0009 Brand Extensions – The Marico Way
BBP0010 Corporate Co-Branding: Case of Yum! Brands, Inc.
BBP0011 Internal Branding: The i-flex way
BBP0012 ITC’s Branding Strategies
BBP0013 Master of Wine: Creating a Unique Brand
BBP0014 Burger King-Revitalizing the Brand
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0017 Puma: Reclaiming its Pride
BBP0019 AMD's Growth Strategy
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0035A Gaming - An Emerging Opportunity
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.

Case Studies by Company -"L"

 

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