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Pfizer Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BENV010 Pfizer's Intellectual Property Rights Battles in China for Viagra
BSM0002 Lipitor – The Case of a Blockbuster
BSTA120 Pfizer in 2005
BSTR188 Ranbaxy's Globalization Strategies and its Foray into the US
BSTR342 Pfizer's Acquisition of Wyeth
BSTR358 Transforming Sanofi-Aventis
CCA0025 A Successful Cross-border Partnership in Pharmaceutical Industry: The Case of Roche-Chugai in Japan
COM0020 Dr Reddy’s Tussles with Pfizer
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COS0084 MERCK – The Cost of Going Alone
CSR0008 The UN Global Compact: Can it Walk the Talk?
CSR0029B Celebrex and Vioxx: Perils of Direct to Consumer Advertising
CSR0070IRC Pfizer's 'Trovan' Experiment in Nigeria: CSR under Trial?
DIS0009 Novo Nordisk: The Danish Pharmaceutical Company's Diversification Strategies
ECON015 Ranbaxy's Patent Litigations in the United States 
GBE0009 Eli Lilly’s Cialis – A Rising Star
GBE0057K Russian Pharmaceutical Market: The Export Destination
GRS0008 Merck In 2003
IPD0012 Dr. Reddy's Laboratories- On the New Drug Discovery Trail
IPD0023 Pfizer: Dearth of New Products and Future Challenges

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