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ROPE Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0002 AmorePacific: Creating Global Brands
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0097B Brand London: An FDI Attraction
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BECG018 Nike's Labor Practices
BECG054 Childhood Obesity: Should Junk Food be Regulated? 
BECG060 Ethical Issues at Christie's
BECG070 Business Ethics and Governance Issues at HP - The Pretexting Controversy
BECG094 Corporate Governance Issues at Satyam Computers
BENV002 Mercosur - Changing Course?
BENV005 Microsoft EU Antitrust Case
BENV006 Bolivia Nationalizes the Oil and Gas Sector
BENV010 Pfizer's Intellectual Property Rights Battles in China for Viagra
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
BSM0014 European Football Clubs’ New Business Model: The Prospects and Perils
BSM0028 Eos Airlines, World's First All-Business Class Carrier: Low-Cost Model in Long-Haul Air Travel?
BSM0031 Music Piracy and iTunes

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