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Warner Brothers Case Studies

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Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
BBP0127IRC	Managing Personality Brands: The Harry Potter Saga
IPD0093B	Will Harry Potter�s Magic Work for Universal Studios Theme Parks?
MKTG079	Harry Potter - A Multi Billion Dollar Business
MKTG223	Woot.Com - Selling to Geeks
MKTG224	Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign

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